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    <loc>https://www.alandwhitman.com/newsletter</loc>
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    <lastmod>2026-03-23</lastmod>
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  <url>
    <loc>https://www.alandwhitman.com/newsletter/building-a-company-strategy-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
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      <image:title>BREAK THE MOLD™ Newsletter - Case Study - Building a Company Strategy: Part 2 - Make it stand out</image:title>
      <image:caption>Books on Amazon are back in stock, but limited copies are available. Order on Amazon here. If copies aren't available on Amazon, order a copy of Break the Mold directly through the publisher.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/building-a-company-strategy-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/a62c218f-3282-4136-81ff-809a711384e5/cX5jYRdWoGBGWXwrfXy7Hb.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Building a Company Strategy: Part 1 - Make it stand out</image:title>
      <image:caption>Books on Amazon are back in stock, but limited copies are available. Order on Amazon here. If copies aren't available on Amazon, order a copy of Break the Mold directly through the publisher.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/dance-floor-vs-the-balcony</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
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      <image:title>BREAK THE MOLD™ Newsletter - The Dance Floor vs The Balcony - Make it stand out</image:title>
      <image:caption>Books on Amazon are back in stock, but limited copies are available. Order on Amazon here. If copies aren't available on Amazon, order a copy of Break the Mold directly through the publisher.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/people-are-afraid-of-the-new</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:title>BREAK THE MOLD™ Newsletter - People are afraid of the new. - Make it stand out</image:title>
      <image:caption>For those still waiting for Amazon to restock copies of my book, I would suggest placing an order directly through the publisher instead. Turnaround times are much quicker. Get a copy of Break the Mold.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/first-90-days-as-ceo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/a62c218f-3282-4136-81ff-809a711384e5/cX5jYRdWoGBGWXwrfXy7Hb.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Inside My First 90 Days as CEO - Make it stand out</image:title>
      <image:caption>For those still waiting for Amazon to restock, would suggest cancelling your order and placing an order directly through the publisher instead. Turnaround times are much quicker. Get a copy of Break the Mold.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/5ab82959-6ff5-4359-85a5-216d9af3cc7c/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Inside My First 90 Days as CEO - Make it stand out</image:title>
      <image:caption>Great group in ATL!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/the-ceo-role-i-couldnt-ignore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/a62c218f-3282-4136-81ff-809a711384e5/cX5jYRdWoGBGWXwrfXy7Hb.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - The CEO role I couldn't ignore. - Make it stand out</image:title>
      <image:caption>For those still waiting for Amazon to restock, would suggest cancelling your order and placing an order directly through the publisher instead. Turnaround times are much quicker. Get a copy of Break the Mold.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/5540ef4b-c4f6-4b54-9cb0-02c58bcf74b2/email.png</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - The CEO role I couldn't ignore. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/02a6badb-2669-460d-b9f9-b69d550c0fca/email+%281%29.png</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - The CEO role I couldn't ignore. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/truths-amp-lessons-what-i-learned-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/1d448649-58d1-4261-a4e8-a3f36abca06a/cX5jYRdWoGBGWXwrfXy7Hb.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Truths &amp;amp; Lessons: What I Learned in 2025 - Make it stand out</image:title>
      <image:caption>WOW. You all SOLD OUT our pre-order quantity of my book, Break the Mold. I am humbled and grateful! Place your order today, and it will ship as soon as it's back in stock. Get a copy of Break the Mold.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/10-ideas-to-alter-your-mindset-in-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/e933cf0b-cb0c-41e7-804c-8bc42983d6bd/cX5jYRdWoGBGWXwrfXy7Hb.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - 10 Ideas to Alter Your Mindset in 2026 - Make it stand out</image:title>
      <image:caption>My book, Break the Mold, is now available for pre-order. Be one of the first to read it by placing an order on Amazon today. Pre-order my copy of Break the Mold.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/how-effective-leaders-earn-and-maintain-trust-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/490af71b-d046-4abc-b34f-c5f1004e1fbf/cX5jYRdWoGBGWXwrfXy7Hb.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - How effective leaders earn (and maintain) trust - Make it stand out</image:title>
      <image:caption>My book, Break the Mold, is now available for pre-order. Be one of the first to read it by placing an order on Amazon today. Pre-order my copy of Break the Mold.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/ac183ac3-8cb9-4096-9ba3-330dc1de8f6a/email.png</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - How effective leaders earn (and maintain) trust - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/people-and-numbers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/6f5cb13e-f987-4f3c-ab47-c489d69659f0/cX5jYRdWoGBGWXwrfXy7Hb.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - People AND numbers - Make it stand out</image:title>
      <image:caption>My book, Break the Mold, is now available for pre-order. Be one of the first to read it by placing an order on Amazon today. Pre-order my copy of Break the Mold.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/the-danger-of-relying-on-big-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/2cbbfe80-796b-4592-9602-e82b97e2fb64/cX5jYRdWoGBGWXwrfXy7Hb.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - The danger of relying on big projects - Make it stand out</image:title>
      <image:caption>My book, Break the Mold, is now available for pre-order. Be one of the first to read it by placing an order on Amazon today. Pre-order my copy of Break the Mold.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/my-book-break-the-mold-is-now-available-for-pre-order</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/ee63ce36-4e3b-4ad4-8b69-7c1f90a42e6b/email+%281%29.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - My book, Break the Mold, is now available for pre-order. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/how-do-i-get-people-bought-into-my-vision-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/6a321ab1-048f-444a-a60e-1fe674ad6fd4/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - "How do I get people bought into my vision?" - Make it stand out</image:title>
      <image:caption>I'm putting the finishing touches on my upcoming book, Break the Mold. It's filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable business outcomes. The pre-order link will be available very soon...</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/4-ways-you-can-transform-your-organization-today-regardless-of-title</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/c4c8e860-c4ea-4227-be40-cad243caea9b/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - 4 ways great leaders transform organizations - Make it stand out</image:title>
      <image:caption>I'm putting the finishing touches on my upcoming book, Break the Mold. It's filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable business outcomes. The pre-order link will be available very soon...</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/words-matter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/fdf43384-25cb-41a6-a2f9-f9806e5f8b56/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Words matter. - Make it stand out</image:title>
      <image:caption>I'm putting the finishing touches on my upcoming book, Break the Mold. It's filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable outcomes. The pre-order link will be available very soon...</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/my-recipe-for-organic-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/6cac5f99-b152-4224-9ed7-ef865d373449/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - My recipe for organic growth - Make it stand out</image:title>
      <image:caption>I'm putting the finishing touches on my upcoming book, Break the Mold. It's filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable outcomes. The pre-order link will be available very soon...</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/leading-people-to-reject-status-quo-generate-bold-ideas-amp-achieve-big-goals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/9588743d-9c6b-4870-b42f-725aa6075f13/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Leading People to Reject Status Quo, Generate Bold Ideas, &amp;amp; Achieve Big Goals - Make it stand out</image:title>
      <image:caption>Photo by Jeff Kowalsky</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/631b52e8-63a3-404a-bfe4-ff3fbc9fedff/email+%281%29.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Leading People to Reject Status Quo, Generate Bold Ideas, &amp;amp; Achieve Big Goals - Make it stand out</image:title>
      <image:caption>Photo by Jeff Kowalsky</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/f522acf7-848e-4aed-a852-7d431c031ba2/email+%282%29.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Leading People to Reject Status Quo, Generate Bold Ideas, &amp;amp; Achieve Big Goals - Make it stand out</image:title>
      <image:caption>Photo by Jeff Kowalsky</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/eliminating-the-term-cross-sell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/67b7dfc5-88e5-4b9f-98d5-5bebf4cdcd6e/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Eliminating the term "cross-sell" - Make it stand out</image:title>
      <image:caption>I'm putting the finishing touches on my upcoming book, Break the Mold. It's filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable outcomes. The pre-order link will be available very soon…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/wfr2vj7iovdr173lohvek82njvzsca</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/9c5c612b-c455-468c-a83a-cae1910b4f32/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Bigger isn't better. Better is better. - Make it stand out</image:title>
      <image:caption>I'm putting the finishing touches on my upcoming book, Break the Mold. It's filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable outcomes. The pre-order link will be available very soon...</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/the-structure-distraction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/283cf887-fed6-4416-83d2-546f4a3f6389/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - The structure distraction. - Make it stand out</image:title>
      <image:caption>My upcoming book, Break the Mold, is filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable outcomes. Stay tuned... It's coming this fall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/z9uqucsoj50xkrytvxmjz4d54540o8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/f1b12397-cb47-418a-b283-9305db91bd8c/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Leaders are using culture as a scapegoat. - Make it stand out</image:title>
      <image:caption>My upcoming book, Break the Mold, is filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable outcomes. Stay tuned... It's coming this fall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/micro-vs-macro-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/73527536-523c-438b-b5a5-a3e328ecf07f/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - Micro vs. Macro Collaboration - Make it stand out</image:title>
      <image:caption>My upcoming book, Break the Mold, is filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable outcomes. Stay tuned... It's coming this fall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/the-one-thing-organizations-should-fear</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66687cb4822ecb104c93e2d7/42283b01-5a09-4f1f-a9ac-59aa0fe67d15/email.jpg</image:loc>
      <image:title>BREAK THE MOLD™ Newsletter - The one thing organizations should fear. - Make it stand out</image:title>
      <image:caption>My upcoming book, Break the Mold, is filled with real-life stories and examples of the principles I write about in these weekly emails. If you enjoy these articles, you'll love the book because it's not just about accounting or running a firm; it's about thinking differently to create remarkable outcomes. Stay tuned... It's coming this fall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/growth-vs-scale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-25</lastmod>
  </url>
  <url>
    <loc>https://www.alandwhitman.com/newsletter/a-wake-up-call-for-leaders</loc>
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